Hello friends in this tutorial we going to see about seo. Is very important to reach your site into visitors. Somebody know about seo, somebody just heard the word but not much knowledge in that. We will see basic about seo and also see about detailed.
What is seo ?
Seo stands for Search Engine Optimization. In simple way seo means it send Google traffic to your website. It contains several steps and procedures. If you follow all the steps you site will get 1 rank in Google There by you can able to get more visitors. It includes lot of tricks there by Google identifies your website.
Why seo is important to your website ?.
Search engine traffic is most high and important traffic source. Google and other search engines use strong algorithm to how the website will show in the search results. But the algorithm is not perfect, they actually need your help to know about your content. If your search engine is not optimized then Google don’t know about how to rank your site. So we need to follow some procedures to rank our site in top rank.
WordPress seo :
Seo is technically but if we follow some basic step we will see good results. Basics level seo optimization is also Give noticeable results to your website.
Let we see the basic steps.
Site Visibility setting :
WordPress have some inbuilt option to hide your website from search engines. This purpose is you take some time to build your website. After completing your site, then you can make changes in this setting.
Go to Settings » Reading » Search Engine Visibility
you can able see the checkbox you uncheck it, otherwise your site Wil not index to search engines.
Seo Friendly Url Permalink :
Seo Friendly Url means your url must show about your content of the page. You can customize this setting. In inbuilt wordpress has some url types.
In this url clearly tell about the content of the page. So user able to know about the content , There by you can get more visitors.
This url also Give content about wordpress seo tutorial. But users not able to know about the content. So you loose some visitors. It’s a big problem.
These type url called non seo friendly url.
Now we see how to set permalink.
Go to Settings » Permalink
Now you able to see some options. The best option is post name. So click post name. There by your url is set by your title name of the post.
Note : don’t change already published post permalink , because you will lose all click from social media network and you will lose page rank in Google. Because you change url of the already published post. So new url replace your old url.
Www vs Non Www.
It means you can set your wordpress url with www or without www
There is no use in seo to set this option.
Search engine taken this is two different website.
Gi to Settings » General » here you can set wordpress url.
WordPress seo Plugin :
WordPress have plugins for every thing. There are lot of plugins available for seo also. 1000s of seo Plugin available.
Best Seo Plugin :
When you going to select seo Plugin the is two most successful seo tool available.
One is yost
Another is All in Seo Pack
They both give awesome effective result to your site.
Add Sitemap :
Site map is very easy way to add your site into Google. You can create site map using xml or html file. Sitemap contain all posts,all category,all tags,all archive url . So google easily know about your all site adress. So search engine easily add your site to thier index.
Seo Plugin tool allows you to easily create xml sitemap . So use seo Plugin to create site map.
Add your Site to Google :
To add your site to Google ,they give some tools called Google search console. It contains some tools to optimize your site. It Give some data and results about your site how indexed and how shown in search results. How the people see your site in search results. How they click your site.
This information help us to which is working part in your site and which is not working in your site.Google search console also alert your site to anything happen wrong.
After you added your site then you need to add Sitemap . You can see add test sitemap in that you enter your sitemap . Then your all sites submitted after that all sites will be indexed.
The main sitemap is sitemap_insex.xml type is in that box. After submitting it. It is in pending ,wait for crawling.
Once per month see your Google search console to get detailed about your blog.
Categories and Tags :
WordPress give you some good function to sort your post as category and Tags. This is easy to make user to manage your topic by category vise tag vise. So users easily get their content what they want.
Then category and tag also used to search engine to know about your content and structure.
For example if you are blog you split post like music,video,story etc.. you can add child category also.
Tags is very important , you can set specific keywords to the particular post. It used in search engine optimization.
To follow this steps you users and search engine also browse very easily.
Make Internal links :
Make Internal links also used to increase page views. You must add 3 like to every blog. This is secret to seo to reach good position. It increase the user spend more time in your website.
WordPress Comments :
Comment used to know your website is liked by users. You get more views and links by comments. Make sure that comments spam or not. Good comments and links give good ranking. But spam is reduced your page rank. Many commands make your site slower when loading.
No Follow External Links:
If you add any others url link in your website, you give your search engines seo score into that particular website. That is called link juice. To avoid it add rel into nofollow , there by you will not give your seo score into other site.
This url is normal url, you give your seo score into that website.
This is no follow links . You must add with nofollw.
You must get good link without no follow there by you can reach good rank.
Full Post vs Summaries:
Full Post reduced your seo and ranking. Because your full post showed in all category and archive every page. So google think this is copyright content, so you will reduce your Rankin.
Go to Settings » Reading » select summary.
Increase Speed :
Less speed is also reduce your seo. Because user needs good speed and performance website. When user try to open your site , the page is loading slowly ,you waste the user time. Google also Don want slowly loading site. So make sure the loading speed of your website .
Image optimization :
If you add image make sure the size and resolution of the image. Because it may affect your loading speed. Make sure the image that not affect your site performance.
Image optimization is give more visitors to your website. You can set alt tag to know your image in Google. There by your image showen in search results.
Using SSL HTTPS :
Secure socket layer , it give safety to your website. It encrypts your website all data after send , there by security attack is reduced.
If you run ecommerce or any Secure sensitivity payments you need to get ssl certificate. So your website get trustworthy. Otherwise many user avoid your site.
Ok Fine. I think this tutorial is helpful for you. For anything ? Just comment here.
Thank You for reading.